Berlin, Germany

Neuland Berlin

Iqos launch event
About
The project we took part in was the secret party Neuland, which combined music from GusGus (Iceland), experiments with food and drinks by Bompas & Parr (UK), and interactive installations, graphics and lighting design from Sila Sveta.


The development of the project took almost a year and resulted in an extraordinary experience for all sences for each and every of the selected 2000 guests of the night.
The grand party was put together thanks to a collaboration of three agencies: Leo Burnett, DREINULL and battleROYAL.
Concept Art Director: Daniil Kutuzov
Production Art Director: Anton Novosad
Creative Director: Alexander Us
Producer: Denis Astakhov

Agency: Sila Sveta