Jakarta, Indonesia

BMW 5 Series

Jakarta launch
Sila Sveta teamed up with Singaporean agency Procon Events & Marketing in Jakarta, Indondesia to prepare an event for the all-new BMW 5 Series launch.

We did the multimedia show itself along with the lightning, the sound design and the tricky set-up design: we used projection screens also as curtain walls, which allowed us to marry six real cars with CG elements. The movement of the cars was calculated to centimeters so that it coincides exactly with the original script — a bold presentation of the "vehicle that's driven by glory, fueled by guts".
Art Director: Daniil Kutuzov
Producer: Nikolay Nebolsin
Production Directors: Vadim Vinogorov, Mikhail Dadaev

Agency: Sila Sveta