The House of the Gods was one of the most buzzed-about activations at SXSW. Thanks to positive word of mouth, over 2,000 people visited the rooms in the three days they were open.
Even the gods themselves deemed the experience divine. The American Gods cast was only supposed to stay at the House of the Gods for 30 minutes, but they ended up exploring the rooms for a full two and a half hours. They also posted tons of praise for the installation on social media, earning nearly 1.2 million impressions on Instagram and Twitter that weekend alone.