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Austin, Usa

American Gods

Season 2 promo event
About
Starz wanted to drum up excitement around the Season 2 premiere of American Gods. So we transformed a regular local venue into the House of the Gods, an immersive multi-god-themed interactive space, and transported fans to the modern mythical world of their favourite show.

Technology

All seven installations combined creative set design with ambitious technologies including holograms, wall-to-wall LED screens, and an interactive board that lets fans control neon signage throughout the House of the Gods. We even built a custom Zoltar-like fortuneteller machine complete with an animatronic spider. The final product was a testament to their festival and convention installation abilities.

The results

The House of the Gods was one of the most buzzed-about activations at SXSW. Thanks to positive word of mouth, over 2,000 people visited the rooms in the three days they were open. The American Gods cast was only supposed to stay at the House of the Gods for 30 minutes, but they ended up exploring the rooms for a full two and a half hours. They also posted tons of praise for the installation on social media, earning nearly 1.2 million impressions on Instagram and Twitter that weekend alone.

Set Designer: Daniil Kutuzov
Creative Director: Thomas Davis, Davide Bianka

Agency: Unit 9