Petropavl, Kazakhstan
Kazakhstan
Tourism Board Event
About
You may not have known that Kazakhstan had so much to offer as a tourist destination—but it does. At a large-scale event, it wanted to tout its history, its offerings today and its eye toward the future to a crowd of exclusive visitors, including the Kazakh president, ministers, and local tourist investors.
The execution
In the "demo zone," we created three bespoke installations: Portal to the Future, The Interactive Timeline and a VR Flying Simulator.
Area #1
Portal To The Future.
Including four-minute projections across three walls, showing off the landscape of four unique locations—and the potential future plans for each.
Including four-minute projections across three walls, showing off the landscape of four unique locations—and the potential future plans for each.
Area #2
Interactive Touristic Map. The interactive timeline took shape as a table where people could navigate across 30+ different destinations, exploring the related information and imagery that made them unique.
Area #3
VR area. The VR flying simulator used Oculus Rift and a real-time motion-based simulator to make users feel like they were flying over the Kazakh mountains.
The results
As tourists, locals and government officials flocked to see the past, present and future of Kazakhstan tourism, they came away with an experience they had to share and wouldn't soon forget.
Set Designer: Daniil Kutuzov
Director: Nemanja Antanaskovic, Zlaten Del Castillo
Creative Director: Yufei Chai
Executive producer: Yi Nong Dong
Production director: Ben Fender
Agency: Unit 9
Director: Nemanja Antanaskovic, Zlaten Del Castillo
Creative Director: Yufei Chai
Executive producer: Yi Nong Dong
Production director: Ben Fender
Agency: Unit 9