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Dubai, UAE

Dubai Creek Harbour

AR event
About
Dubai is the epicentre of innovation, and to prove it, a futuristic mall was created – it would lead the world as a retail, lifestyle and entertainment destination. But there was one problem: It wasn't built yet. That's why Emaar set out to create a virtual mall to excite shoppers and adventurers with what was to come. We created a stunning AR experience that epitomized the vision. It fused structural design, lighting and, of course, augmented reality, debuting at a VIP exclusive event with 250 guests.
Set design
We created an elusive wireframe physical structure with real-world dimensions 13-meter-high walls. Buildings come to life and then looked at through iPad Pro and custom AR app
Space explorations
Production progress
The results
There was nothing more thrilling than seeing guests' faces light-up as the AR mall was unveiled - and they couldn't stop sharing this jaw dropping experience across social media. While the physical mall will be a reality in a couple of years, guests were delighted to get a glimpse of what the future holds.
Set designer: Daniil Kutuzov
Experiential director: Alex Horton
Creative director: Yifei Chai
Lighting designer: Pavel Zmunchila
Executive producer: Richard Rowe
Event producer: Eleni Willmott

Agency: Unit 9