Dubai Creek Harbour

Dubai is the epicenter of innovation, and to prove it, a futuristic mall was created – it would lead the world as a retail, lifestyle and entertainment destination. But there was one problem: It wasn't built yet. That's why Emaar set out to create a virtual mall to excite shoppers and adventurers with what was to come.

We created a stunning AR experience that epitomized the vision. It fused structural design, lighting and, of course, augmented reality, debuting at a VIP exclusive event with 250 guests.

We created an elusive wireframe physical structure with real world dimensions
(13meters height walls).

Buildings come to life then looked at through Ipad pro and custom AR app

There was nothing more thrilling than seeing guests' faces light-up as the AR mall was unveiled - and they couldn't stop sharing this jaw dropping experience across social media. While the physical mall will be a reality in a couple of years, guests were delighted to get a glimpse of what the future holds.