Yekaterinburg, RUSSIA

Ural Christmas

Light Festival
About
The shortest recap possible of the massive event I was involved back in December 2016. As a part of the executive event team at The Resonance Agency I produced over 60 minutes of unique content for light festival in Yekaterinburg, Russia.

Big thanks to the client Russian Copper Company and the team of the best designers all over Russia for making this possible.

Chances are, you might have heard of Yekaterinburg — the fourth-largest Russian city, located close to Ural Mountains and Siberia. The all-time lowest temperature recorded was -52ºF in 1978, which conveniently reinforces the major stereotype you might have about Russia. On the Christmas Eve of 2016 Yekaterinburg hosted the Light Festival, and we, well, sort of made the whole thing happen.

Over 120 designers across Russia participated in this project, and together we created over an hour of visuals in total: historical segments about the Ural region, music videos, Christmas-themed sketches, and various light and laser shows.

The festival was on for two weeks, and over 300,000 people went to see it, despite the freezing cold. The equipment we used was definitely never designed to work under these conditions, so we were in fact surprised ourselves that nothing went wrong. Or so we say.
Art Director: Daniil Kutuzov
Creative Director: Alexander Pogrebetsky
Producer & Supervisor: Denis Astakhov
Project Manager: Nelly Astakhova

Agency: The Resonance